The Mighty Growler
Restaurant Branding Project

Project Background

This project involved branding any of five non-existing restaurants, the one chosen being for a BBQ in the Orlando, FL area dubbed "The Mighty Growler"; the logo was made to portray a snarling bear as bears tend to be quite, ahem, mighty; as such, it was given a sort of edgy look to really capture that sort of visceral feeling, the strength, the ferocity. After the logo's finalization, mockups were used to further establish the brand's identity in the form of things commonly seen in restaurants such as drink coasters and a restaurant menu.

Brand Colors and Fonts

Color black used for "The Mighty Growler"

RGB: #000000

CMYK: 0, 0, 0, 100

Color red used for "The Mighty Growler"

RGB: #ed1c24

CMYK: 0, 99, 97, 0

Color white used for "The Mighty Growler"

RGB: #ffffff

CMYK: 0, 0, 0, 0

Color brown used for "The Mighty Growler"

RGB: #66431a

CMYK: 42, 65, 100, 43

The fonts for "The Mighty Growler"; the fonts are Sentinel Bold, Verdana Bold, and FreeSans medium.

Inspiration and Sketches

Logo for "The Original Pig Floyd's Smokehouse"; this was used as inspiration for "The Mighty Growler"
Logo for "Buffalo Wild Wings"; this was used as inspiration for "The Mighty Growler"
Logo for "Sauced BBQ & Spirits"; this was used as inspiration for "The Mighty Growler"
Logo for "Baxter Brewing Co."; this was used as inspiration for "The Mighty Growler"
Two logo sketches for "The Mighty Growler"; the left one has a bear crunching on one of the letters, the one on the right is of a fierce bear (this one would become the logo for the project)
Two logo sketches for "The Mighty Growler"; the left one has a fork and knife underneath a bear face, the right one is of the restaurant's letters on the bear's side

Logo and Logo Variations

"The Mighty Growler" logo in black and white

Black and White

"The Mighty Growler" logo in color

Color

"The Mighty Growler" logo in black and white, but reversed so that the parts that were black are now white and vice versa

Black and White (Inverted)

Restaurant Sign Mockup

Mockup of the restaurant sign for "The Mighty Growler"

Drink Coasters

"The Mighty Growler" drink coaster mockup; this mockup utilizes the reversed black and white logo
"The Mighty Growler" drink coaster mockup; this mockup utilizes the color logo
"The Mighty Growler" mockup of two drink coasters; the left coaster uses the color logo, the right coaster uses the reverse black and white logo

Drinking Glasses

Mockup of drinking glass for "The Mighty Growler"; the logo is of the black and white variation and the glass contains red wine
Mockup of drinking glass for "The Mighty Growler"; the logo is of the black and white variation and the glass contains beer
Mockup of drinking glass for "The Mighty Growler"; the logo is of the black and white variation and the glass has water being poured into it

Restaurant Menu

"The Mighty Growler" restaurant menu
Mockup of "The Mighty Growler" restaurant menu

Shirts and Jackets

Mockup of a woman wearing a sweater for "The Mighty Growler"; the logo is of the colored variation
Mockup of a shirt for "The Mighty Growler"; the logo is of the colored variation
Mockup of a shirt for "The Mighty Growler"; the back of the shirt has claw marks akin to those of a bear
Mockup of a woman wearing a sweater for "The Mighty Growler"; the back of the sweater has claw marks akin to those of a bear