Marooned Paradise
Company Rebranding Project
Project Background
A semester-long project that involved renaming and designing/redesigning logos, ads, infographics, a visitor guide, and a homepage for a preexisting company. The company that was preselected was Panama City Beach’s “Shipwreck Island Waterpark”, which was quickly renamed “Marooned Paradise”, both to differentiate it from various other waterparks of the same name and to give the park as a whole an air of excitement and mystery. This project provided experience in marketing strategies, exploring design solutions, presenting work with more professionalism, and production techniques with emphasis placed on professional industry expectations.
Brand Colors and Fonts
RGB: #0083ca
CMYK: 82, 40, 0, 0
RGB: #39b548
CMYK: 75, 0, 100, 0
RGB: #ffde36
CMYK: 0, 10, 88, 0
RGB: #674429
CMYK: 0, 39, 58, 72
Inspiration and Sketches
Logo and Logo Variations
Primary Logo
Secondary Logo
Wordmark
Vertical Logo
Icon
Horizontal Logo
Stationery
Website Homepage
Infographic
Infographic 1
Mockup
Infographic 2
Mockup
Visitor Guide
Front
Back