Marooned Paradise
Company Rebranding Project

Project Background

A semester-long project that involved renaming and designing/redesigning logos, ads, infographics, a visitor guide, and a homepage for a preexisting company. The company that was preselected was Panama City Beach’s “Shipwreck Island Waterpark”, which was quickly renamed “Marooned Paradise”, both to differentiate it from various other waterparks of the same name and to give the park as a whole an air of excitement and mystery. This project provided experience in marketing strategies, exploring design solutions, presenting work with more professionalism, and production techniques with emphasis placed on professional industry expectations.

Brand Colors and Fonts

Light blue color used for "Marooned Paradise"

RGB: #0083ca

CMYK: 82, 40, 0, 0

Green color used for "Marooned Paradise"

RGB: #39b548

CMYK: 75, 0, 100, 0

Yellow color used for "Marooned Paradise"

RGB: #ffde36

CMYK: 0, 10, 88, 0

Brown color used for "Marooned Paradise"

RGB: #674429

CMYK: 0, 39, 58, 72

The fonts used for "Marooned Paradise"; the fonts are Lobster, Georgia Bold, and Roboto

Inspiration and Sketches

A mood board of ideas for "Marooned Paradise"; among the images here, there're different color palettes, sunglasses, drinks, and water slides
Logo sketch for Marooned Paradise; the logo is of a deserted island with a marooned pirate ship in the background
Logo sketch for Marooned Paradise; the logo is of a deserted island with a sunken pirate ship in the waves, with parts of it in the water
Logo sketch for Marooned Paradise; the logo is of a deserted island with the words "Marooned" and "Paradise" on the sides of the tree (this logo would serve as the basis for what the final logo would be)
Logo sketch for Marooned Paradise; the logo is a plank of wood with the word "Marooned" on it, with the word "Paradise" below said plank of wood with palm trees on the sides of "Paradise"

Logo and Logo Variations

Primary logo for Marooned Paradise; the logo has "Marooned Paradise" on the left of a palm tree on an island, and below the waves is the text "Family Fun Water Park"

Primary Logo

Secondary logo for Marooned Paradise; the logo is the same as the primary logo, except the words "Marooned Paradise" and "Family Fun Water Park" have a wavy effect to them

Secondary Logo

Wordmark logo for "Marooned Paradise"

Wordmark

Vertical logo for "Marooned Paradise"; the text "Marooned Paradise" and "Family Fun Water Park" are all below the logo as opposed to being on the sides

Vertical Logo

Logo icon for Marooned Paradise; the logo is the same as the primary but without any text

Icon

Horizontal logo for "Marooned Paradise"; the text "Marooned Paradise" and "Family Fun Water Park" are all stacked on the right side of the logo

Horizontal Logo

Stationery

Stationery mockup for "Marooned Paradise"; the stationery consists of a letterhead (front and back pictured), business card (front and back pictured), and letterhead

Website Homepage

Mockup of the "Marooned Paradise" website
"Marooned Paradise" website front page

Infographic

The first infographic for "Marooned Paradise"; the infographic is of a map of the water park

Infographic 1

Mockup of the first infographic for "Marooned Paradise"

Mockup

The second infographic for "Marooned Paradise"; the infographic is descriptions of the various attractions found at the park

Infographic 2

Mockup of the second infographic for "Marooned Paradise"

Mockup

Visitor Guide

The front side of a visitor guide/brochure for "Marooned Paradise"

Front

The back side of a visitor guide/brochure for "Marooned Paradise"

Back

Mockup of the visitor guide/brochure for "Marooned Paradise"; shown is the front page and the inside of the brochure

Advertisements

Social media ad for "Marooned Paradise", advertising the rides found at the water park
Outdoor billboard ad for "Marooned Paradise", advertising the rides found at the water park
Magazine ad for "Marooned Paradise", advertising the season pass, allowing visitors to visit all year long at no additional cost
Magazine ad for "Marooned Paradise", advertising the foods and drinks offered at the park
Magazine ad for "Marooned Paradise", advertising the rides found at the water park