Ludwig's Coffee and Tea House
Period Piece Branding Campaign

Project Background

A project that leans more into the experimental side of things, this endeavor involved making a branding campaign after choosing a specific art style and industry. For the art style, the one chosen was the Bauhaus style for how intriguing it was for simplistic shapes to come together and make something more complex; for industry, it was decided on coffee and tea because why choose branding for one when both could be done in tandem? After looking into the background of Bauhaus and its origins, the restaurant was dubbed Ludwig’s Coffee and Tea House, named after German-American architect and director of the Staatliches Bauhaus school of modernist art, design and architecture, Ludwig Mies van der Rohe.

Brand Colors and Fonts

The solid red color used in "Ludwig's Coffee and Tea House"

RGB: #BE1E2D

CMYK: 18, 100, 91, 8

The light black color used in "Ludwig's Coffee and Tea House"

RGB: #49443B

CMYK: 61, 58, 67, 47

The solid yellow color used in "Ludwig's Coffee and Tea House"

RGB: #FCD61F

CMYK: 2, 13, 95, 0

The solid blue color used in "Ludwig's Coffee and Tea House"

RGB: #24458C

CMYK: 98, 85, 13, 2

The fonts used in "Ludwig's Coffee and Tea House"; the fonts are Bauhaus, Xants, and Bahnschrift Bold

Inspiration and Sketches

Logo sketches for "Ludwig's Coffee and Tea House"; the top sketch has "Ludwig's" in all caps as regular letters with "Coffee and Tea House" below it, and the bottom sketch has "Ludwig's" in blocky letters and "Coffee and Tea House" on the side
Inspiration for "Ludwig's Coffee and Tea House"; the image has a background of a sunset with what appears to be mountains and sun beams coming from the sun
Ideas for the color palette for "Ludwig's Coffee and Tea House"
Logo sketch for "Ludwig's Coffee and Tea House"; this sketch has all the letters for "Ludwig's" have curves to make it stand out, with "Coffee and Tea House" below with dashes on the sides
Inspiration for "Ludwig's Coffee and Tea House"; this image has a building with the letters spelling "Bauhaus" stacked in a column on the building's side
Logo sketch for "Ludwig's Coffee and Tea House"; the word "Ludwig's" is encased in a circle, with the words "Coffee and" on top and "Tea House" on the bottom of said circle with curved lines separating them
Inspiration for "Ludwig's Coffee and Tea House"; this image has multiple different shapes like circles and rectangles all coming together to form the face of a man

Logo and Logo Variations

Primary logo for "Ludwig's Coffee and Tea House"; the word "Ludwig's" is made up of rectangles of different colors and the words "Coffee and Tea House" below it

Primary Logo

Secondary logo for "Ludwig's Coffee and Tea House"; the same as the primary logo except the words "Coffee and Tea House" are on the right side of the word "Ludwig's" as opposed to being below it

Secondary Logo

Brand Stationery

Stationery for "Ludwig's Coffee and Tea House"; the stationery consists of the letterhead, envelope (front and back pictured), and business card (front and back pictured)

Website Homepage

Mockup of website homepage for "Ludwig's Coffee and Tea House"
Website homepage for "Ludwig's Coffee and Tea House"

Packaging

Mockup of disposable coffee cup for "Ludwig's Coffee and Tea House"; the cup is blue with the logo being in all white as a house made of shapes is shown with the tagline "Here to put a pep in your step"
Mockup of disposable coffee cup for "Ludwig's Coffee and Tea House"; the cup is white and has various shapes adorning it with the cup reading "The delightful responses from our consumers is what motivates us to keep on giving the world our best"
Mockup of disposable coffee cup for "Ludwig's Coffee and Tea House"; the cup is red with shapes coming together to form two coffee cups with a tagline below them reading "Be if coffee, be it tea, We'll give you what you need. So come to Ludwig's any day, for coffee and tea to have your way"
Mockup of coffee cup for "Ludwig's Coffee and Tea House"; the cup is all white with the logo being all blue and on the cup is a blue circle with red and yellow shapes aligned to look like a house inside the circle and there's text above and below the circle that reads "From our house to yours"
Mockup of bag for "Ludwig's Coffee and Tea House"; the bag has different shapes adorning the top and bottom of the bag to make it stand out

Full Page Ad

Mockup of front page ad for "Ludwig's Coffee and Tea House"; the ad has a coffee cup in the center with a man made of shapes looking at it saying "Mmm!" and a tagline on the top saying "From coffee to tea, this house is home to it all"